Иностранный язык в сфере профессиональных коммуникаций и деловое общение

I. COVER LETTER

What to include in your cover letter

Opening the letter

The opening paragraph should be short and to the point and explain why it is that you’re writing.

Example:

'I would like to be considered for the position of ‘IT Manager’.

It is also useful to include where you found the ad i.e. as advertised on reed.co.uk or, if someone referred

you to the contact, mention their name in this section.

Second paragraph

Why are you suitable for the job? Briefly describe your professional and academic qualifications that are

relevant to the role and ensure you refer to each of the skills listed in the job description.

Third paragraph

Here’s your opportunity to emphasise what you can do for the company. Outline your career goal (make it

relevant to the position you’re applying for) and expand on pertinent points in your CV.

Fourth paragraph

Here’s where you reiterate your interest in the role and why you would be the right fit for the role. It’s also a

good time to indicate you’d like to meet with the employer for an interview.

Closing the letter

Sign off your cover letter with ‘Yours sincerely’ and your name.

Six Secrets To Writing A Great Cover Letter

The Internet is full of tips and tutorials on writing a cover letter, but few of them give much useful

information other than the obvious (“Use good grammar!”). So I got to thinking about what cover letter tips

and techniques have served me over the years. I came up with these six golden rules for writing a cover letter

somebody will actually want to read.

1) Don’t repeat your resume

A lot of people write cover letters as if they were paragraph-form resumes. Fact is, your letter will be stapled

(or attached to the same email) as your actual resume, so you can assume that they’ll at least glance at it (and

probably with a keener eye than your cover letter). Instead, use your cover letter to show personality,

curiosity, and an interest in the field you are applying to work in. My favorite pro tip: Google around for the

history of your field or company, and sprinkle some cool historical facts into your cover letter (or even use

one as a lead). If I was applying for a job in tech, I might talk about how thrilling it was to see Moore’s law

transform technology before my eyes, and how thrilled I am to be a part of this transformation. If I were

applying for a job in fashion, I might talk about how much fashion has changed since the 80s (a lot!).

Everything has a hidden history. Use it to show expertise and interest.

2) Keep it short

Less. Is. More. Three paragraphs, tops. Half a page, tops. Skip lengthy exposition and jump right into

something juicy.

3) Address Nobody

Sometimes, you don’t know exactly who you should be addressing your letter to. Nix the generic and bland

“Dear Hiring Manager” or “To Whom It May Concern”. If you absolutely don’t know who you should be

addressing, then don’t address anybody. Instead, just jump right into the body of the letter.

4) Send it as a PDF

Not every office computer can read .docx or .pages files, but virtually everybody can open a PDF file

without any conversion. File conversions are bad for two huge reasons. First, they are just as likely to not

bother and move onto the next applicant. And, second, conversions can

introduce formatting errors. Both are bad. (Note: This story originally suggested .doc files. Definitely better

than .docx, but, as the comments pointed out, PDF is surely better. It can’t be easily tampered with, and you

have more control over how it appears on somebody’s screen.)

5) Never ever, ever use the following phrase

“My name is ___, and I am applying for the position as ____”. They already know this, and you’ll sound

inexperienced.

6) Close strong

Finish off by quickly (and I mean quickly) explaining how your experience or worldview will help you at the

job. That’s key. That’s the closer. And it can be done in one to two seconds. If it goes any longer, you’re just

rambling.

Principles to Remember

Do:

 Have a strong opening statement that makes clear why you want the job and why you’re right for it

 Be succinct — a hiring manager should be able to read it at a glance

 Share an accomplishment that shows you can address the challenges the employer faces

Don’t:

 Try to be funny — too often it falls flat

 Send a generic cover letter — customize each one for the specific job

 Go overboard with flattery — be professional and mature

II. RESUME

How Should I Order My Resume?

1. Contact details

2. Opening statement

3. List of key skills

4. List of technical/software skills

5. Personal attributes/career overview

6. Educational qualifications

7. Employment history/volunteering/work placements

8. References/referees

Top 5 Resume Tips

1. Your resume is about your future; not your past.

2. It is not a confessional. In other words, you don't have to "tell all." Stick to what's relevant and

marketable.

3. Don't write a list of job descriptions. Write achievements!

4. Promote only skills you enjoy using. Never write about things you don't want to repeat.

5. Be honest. You can be creative, but don't lie.

III. ACKNOWLEDGMENT LETTER

This is an official letter that is designed to acknowledge the receipt of payment, services of an entity or a

corporation or a contribution or to cite some examples. These types of lettersare written on formal formats

with brief and to the point contents. Acknowledgement letter lets you to say thanks to the people for helping

you in the important projects. It should be done on frequent basis because it is essential to show appreciation

to people who have made considerable contribution in the completion of your project, report, thesis or

formal essay.

These types of contributions are important for your work as these can increase the quality of your work and

let you to explain every difficult concept without any problem. It is a way to recognize their actual

contributions in your work.

When to Write Acknowledgement Letter?

Acknowledgment letter is written to the person who deserves your thanks for his/her good deeds such as aid

in a difficult situation. This letter is written to acknowledge a fact or action that has taken place. For

instance, if you have received a grand contribution of charity in your organization then it is basic manner to

write a brief letter of acknowledgement.

General Guidelines to Write Acknowledgement Letter

Acknowledgement letter is a best way to maintain loyal and helpful people in your circle and for your help

following are some general guidelines to write acknowledgement letter:

 In first step, you have to write letter of acknowledgment to a specific person instead of addressing

whole group or organization. This will help you to write more personalized letter and you can express

your feelings for a specific person.

 Do not increase length of your letter by including unnecessary details in the letter. Keep your letter

short and simple so be specific while writing important details. Too much delay in letter writing can

decrease the importance of your letter so it will be better to write letter within few days of the good

deed. If you have genuine reason for inevitable delay then apologizes for it in your letter.

 Commence your letter with the name and address of the reader of the letter followed by the date. Keep

your introduction short and specific that should link the basic subject of the letter. Body of the letter is

most important part of the letter so include full contents in this segment.

 Conclude your acknowledgment letter on a positive note in a short paragraph. You can increase the

length of body as it will contain all important details. Do not forget to end your letter with sincere

thanks you before writing your full name.

 Logical and grammatical mistakes are unacceptable so it is your responsibility to design a rough draft

of acknowledgment letter before finalizing it. Appropriate and formal language is required to write

acknowledgment letter to maintain professional etiquettes.

 Include full name of reader if you know it because it will make your reader happy about your efforts. If

you are writing acknowledgment letter for your report or thesis then use same font to have appropriate

place within your work.

IV. SALES LETTER

1. Build trust

Besides the benefit billed at the letter's opening, you can bolster interest and inject pizzazz by adding

high-profile endorsements from associates or former clients. “I put a testimonial quote from a marquee

name at the top of my letter,” says Anne Miller, a New York City sales trainer who leverages

compliments from such clients as Salomon Smith Barney, Estee Lauder, and the New York Times.

2. Get to bona fides, quick

“You need to establish credibility and be believable by the second paragraph,” says sales coach Daryl

Logullo at Strategic Impact in Vero Beach, Fla. This is where you explain who you are, why you're so

cool (or smart or cheap or special or useful), and what you have to offer. How you package that

information, of course, varies with your targets and your products. Some options: Avoid being longwinded or boring in this “credentials” section, cautions Bette Price, a management consultant based in

Addison, Texas. “Be unique. Don't just offer some generalized statement.”

3. Make it memorable

One of the advantages of a sales letter is that prospects can tuck it away for later action. “Great mailers

have staying power – sometimes they will end up on a refrigerator door or a bulletin board for years,”

says Wilson Zehr, Chief Executive of LaunchPoint, a Portland, Ore., direct-mail provider. He suggests

you include reasons for your customers to spend more time with the letter and therefore more time

considering your offer. For example, a computer repair service might include the top-10 tips for PC

maintenance.

4. Emphasize good looks

“Design your document for visual impact,” says Deborah Dumaine, author of Write to the Top:

Writing for Corporate Success. “Make it easy to navigate so your reader reaches for it first – ahead of

the competition's.” With Microsoft Publisher, part of Office 365, you can easily create professionallooking templates for your sales letter that use your company logo, branding, and colors.

5. Include a call to action

“Inform the reader about what he or she should do next,” says Joe Hage at MRA, a branding agency in

Syracuse, N.Y. An example is: “Please call me on my cell phone (917-555-0000) before Friday, the

28th.” Or, say you'll follow up with a phone call or more material. Then, of course, make sure you do.

6. And include an incentive

Always explain when, why, and how customers should act, says Patti Abbate of Sunrise Public

Relations in Needham, Mass. “Then include an incentive for acting sooner, such as a discount, special

offer or something free.”

7. Resist “Mail Merge”

Despite the ease and speed with which technology can “find and replace” in electronic documents,

don't succumb to the temptation of form letters. “The best sales letters, especially when dealing with

your own current list, are quite individualized,” says Shel Horowitz, author of Principled Profit:

Marketing That Puts People First. Tap your database for information about a customer's sales history

and preferences. Then send specialized letters whenever it's appropriate. “If you notice it's been six

months since a customer has been in, it might be time for a friendly “We miss you' letter with an offer

specific to that customer,” suggests Horowitz.

8. Forge connections

Similarly, don't get caught up in pushing services or products. You want to develop a long-term

relationship with the customer, not pressure him or her into one discounted sale. Use your letter to

investigate whether you can solve customer problems or meet needs. Try to build a relationship that

will last into the future.

9. Test. Test. Test

When you're planning a bulk mailing, in contrast to a selected best-customer target, send out a few

versions of the sales letter to small groups of targets. Then see what pulls.

10. Hit the right notes

“Your letter should sound like you,” says Annette Richmond, a career coach in Rowayton, Conn. If

your style is casual and informal, you don't want to create a stiff pitch letter, filled with bizspeak and

corporate jargon. Match your letter to the way you do business.

11. One last tip

Before sending out the letters, calculate the highest possible response you can handle. Make sure the

volume of your mail drop correlates to that expected response. You wouldn't want to create the perfect

pitch and then be unable to fulfill all the orders that come flooding in, would you?